Identity and Claims Brokers12.05.2011 10:30-11:30 Moderator:
Identity and Claims Brokers
Large scale deployments of consumer identity are under way. However, it is impossible for Internet Service providers, e-commerce merchants and other relying parties to deal with large numbers of identity providers. Likewise, consumers need an advocate who will create simple policies and enable management of their information. Finally, many holders of consumer information supporting claims, have no way to effectively utilize this information or provide consumers insight into what is known about them.
This presentation looks at the emerging role of consumer identity and claims brokers. Brokers will be a significant ecosystem enabler in successful consumer identitiy ecosystems. We will examine current limitations on claims based models and some ways that these can be addressed. Finally, the role of brokers interacting with Government Electronic Identity systems will be discussed showing how each can be leveraged for more effective support of consumer identities.
Focusing on the Customer - Identity Management and B2C Scenarios
In classical Identity Management enterprises focus their attention on processes, roles and permissions whereas in B2C scenarios (Business to Customer) the focus is on the customer from outside the enterprise. A central user directory enables the customers to utilise their online profile in different web portals. They benefit from the overall usage of their login data, making different usernames and passwords a thing of the past. The user's profile and personalisation information based on the analysis of their behavior in web portals may be provisioned into an enterprise's CRM systems (Customer Relationship Management). This allows a 360° view on the customer: the online and offline worlds are merging.