As organizations leverage Cloud, Mobile and Social channels to uncover new business opportunities, identity management often becomes fragmented, resulting in unnecessary risks and costs.  Increasingly, organizations are seeking to extending enterprise identity services to these new channels of the extended enterprise to ensure consistent access policies and an optimizes user experience.  This session will explore how identity management becomes fragmented and how organizations can leverage an enterprise wide identity management strategy to streamline operations enhance security, user experience and scale to meet the demands of the new economy.