Identity Federation B2C – European Identity Conference

Moderator:

Identity Management in practice – ?A response to the increasing demand for Identity Management in the online mass market?

Usability aspects and time-to-market are main factors for a successful market positioning of Internet services and content. Identity Management is one key enabler in this context – by lowering the registration and entry barriers.

Starting with the key requirements, the presentation gives an overview of an up-and-running mass market solution. But as it takes more than just a technical solution, the presentation provides insights on main challenges, strategic aspects and lessons learned – to draw a complete picture of how the demand for Identity Management in the online mass market can be met today and in the future.